Why It’s Important To Have a Website Strategy To Grow Your Profits

Dustin-Lee Casey

Creative Director at DL48 Studio

I love pumpkin pie, autumn leaves & the British telly. I also create pretty things for people.

Have you ever ran water into a leaky watering can? Can you guess what happens? By the time you get it to the flower bed, there’s no water left, and you have your Great-Aunt Bea hollering from the porch asking why the hell you didn’t fill the can in the first place.

Putting aside fond childhood memories, websites without a clear strategic conversion plan operate in the same way. You pour all your money into advertising, SEO and social media to drive visitors to your website, but without a strategy to capture those visitors, they’ll just come and go without ever contacting you.

Think of it this way; it’s like placing an advert in a newspaper that sends people to look at a more expensive advert in a magazine. You still haven’t got them interacting with you.

As Aunt Bea would say, that’s just unacceptable. (Actually, she would scrunch up her face and say, “Why you little shit!” usually, right after I made a witty comeback to her. It was hilarious. But that’s beside the point.)

Unfortunately, the interwebs aren’t like they once were. You use to be able to follow in Kevin Costner’s footsteps and just build it (a website), and they (visitors) would come. A lot of amateur web designers on places like Etsy or DIY services like Wix and Squarespace use the same templates and just switch out the photos, colours, content and “customize” it just enough so it looks somewhat unique. Basically a pretty online brochure. 80% of today’s websites fail to convert visitors because they follow this approach and that just isn’t going to cut it in a web market where 16 million websites go live every month.

In today’s go-go-go world with attention spans dwindling more and more, you have to work incredibly hard just to get the ever so fickle Ms. Beaverhausen to stay on your website for more than 8 seconds, let alone get in touch with you. (Remember, Ms. Beaverhausen will only speak to you if you’ve proven your worth.)

Your website should be a 24/7 online salesperson; always working to convert your average visitors into leads and sales. You have to have the tools, resources and action plans in place that grabs Ms. Beaverhausen’s attention, charms her and gets her to hand over her digits. That’s when you can begin to nurture this lovely lady into a sale.

What are these strategies? Conversion tools: call-to-actions, lead magnets, sales funnels, email automation, newsletters and so on. The list of conversion tools you can utilize in your website strategy is endless.

Once you have a well thought out strategy in place, you can then make your SEO, social media marketing and advertising apart of your overall website strategy, saving you money in the long run.

When your website is a strong, sturdy watering can, ready to collect all those visitors coming your way; you’ll be able to make Aunt Bea proud and water your business’s garden and grow your profits.

Our fictional representation of
a standard website visitor

Ms. Beaverhausen is a high-rolling aristocrat, so her time is money. Don't waste it. She's also skittish and easily spooked. Prone to leaving parties at a moments notice. And most importantly, she's incredibly judgemental when it comes to appearance and social standards. But in the end, she's lovable and absolutely to die for, darling!
*Ms. Beaverhausen's characterization is based off research, studies, statistics, and analysis on the average internet user and how they interact with the interwebs and individual websites.

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Handcrafted in the Midwest
Digital Craftsmanship. Graphic Artistry. DL48 Studio. Art Dept. Dublin Lights Dist. 48. A Digital Supply Company. Est. 2012. We will handcraft a design that is tailor-made for your brand Web Development, Web Design, Graphic Design, or Print work, no matter what it is, DL48 Studio will handcraft a design that is tailor-made for you and your brand. Serving Lincoln, NE, Omaha, NE, as well as the greater Nebraska. Whether you need a website developed, graphic design, print work, copy writing or even product or stock photos taken for your project, we’ve got your back, Jack. Web design that is simple, yet imaginative; elegant, yet eclectic; Functional, yet fashionable. DL48 Studio’s goal for web design is to bring your style and personality to a sleek, web 2.0 interwebs. Using a mix of real patterns, textures, images and photo manipulation, DL48 Studio creates unique, artistic designs that capture the essence of what your brand represents. From product photography, stock and artistic photos, all the way to photo editing, retouching and full-on manipulation, DL48 Studio has a passion to create beautiful photographic moments. We’ll write or edit your copy to make the best cohesive narrative that shows off you and your brand. Old Fashion Craftsmanship. Modern Artistry.